Our Team

Ashley S. Murphy, CFP®, AIF®Founder / Principal


Ashley brings a depth of experience in financial planning and investing in both the Australian and American financial environments. Educated in Australia, he moved to the San Francisco Bay Area in 2005 where he worked in Corporate Finance for several years. He has been a financial advisor since 2010.

In 2013, Ashley founded Arete Wealth Strategists to provide comprehensive and objective financial planning and investment management to busy, forward-thinking business owners and Australian/American ex-patriates. Ashley was awarded the CFP® designation in 2012 and voted Secretary of the young professionals chapter (NexGen) of the Financial Planning Association. He has been quoted in the Wall Street Journal and was profiled in Financial Advisor Magazine. In 2014, he served as an instructor in the top-ranked UC Berkeley Extension Financial Planning Program and in 2016 began teaching at Golden Gate University’s Ageno School of Business.

Ashley was born in England and raised in Australia. In the Spring of 2005, he ventured to the United States to pursue his dreams in the San Francisco Bay Area.

In his undergraduate studies, Ashley completed a dual-degree in Business Management and Management Information Systems at the University of Queensland in Brisbane, Australia. Ashley has long felt a passion for financial planning and investment management. While at university he founded and grew an investment club to over 300 members. Following college, he co-founded a start-up management reporting company.

While working in the start-up/Venture Capital world he learned that financial skills are a critical success factor for early stage businesses. Seeking to develop these skills, Ashley worked for several large companies, including Visa, Babcock and Brown and VWR International as a corporate financial analyst.

Ashley lives with his wife Eliza, and daughter Elise in Minneapolis, MN. He enjoys mountain biking, road cycling, camping, world travel and volunteering with entrepreneurs.